Our Story - History of Oriental Designer Rugs

With three generations in the rug industry, the Golchha family started producing handmade rugs in Jaipur, India in 1973 and exporting them worldwide. Oriental Designer Rugs was established in 1984. A more professional and innovative approach to this largely unorganized industry was given by Mr. Bhanwar (Benny) Golchha, who joined the family business after completing his U.S. Master’s Degree in Textile Engineering in 1969. Ms. Renu Giri joined the Company in 1990 and Vineet (Benny’s son) joined in 1998, after finishing his college. Together, they now have 94 years of combined experience in the rug industry, covering practically all aspects of handmade rugs such as production, export, import, wholesale and retail.

Oriental Designer Rugs was established in the famous Rug Importer-Wholesaler district of mid-town Manhattan in New York City. Since the Southeast was growing fast and Atlanta was the fastest growing city (due to the forthcoming Olympics, among other reasons), the Company moved to Atlanta in 1994 setting up a permanent Show Room in the prestigious Atlanta Merchandise Mart, a venue for the two world-famous Rug Shows. Since the business was growing, they took up an additional larger space in the Amsterdam Walk area close to Piedmont Park & stayed there for 19 years. Finally moving to the present location in Atlanta’s West Midtown Designer District (Huff Rd - Howel Mill Rd area) in 2013.

During these intervening years, apart from Show Room at the Merchandise Mart in Atlanta, Oriental Designer Rugs has had permanent Show Room for 5 years at the famous High Point Furniture Market (North Carolina), a virtual Mecca for designers and decorators. These two prominent show-venues gave the Company a deep insight into the increasingly fashion-conscious rug market, helping them not only to keep abreast of the latest trends, but also develop, design and produce new styles and colors at its production centers overseas.

Benny, Renu, and Vineet collectively spend up to 5 months overseas every year to design, develop and produce our own exclusive rug lines and choose every rug personally. Renu and Vineet mainly look after the day-to-day operations in the Show Room while Benny at 70 is still very active in overseas production and purchases traveling to countries like India, Pakistan & Turkey.