Most rug customers have scanty knowledge about oriental rugs and unscrupulous rug dealers know and exploit this. Therefore, shop at stores which have been in business for at least 10-15 years and have experienced and knowledgable personnel whom you can trust. Search for these on internet and get references from friends and relations. Try educating yourself by internet, literature or other such sources. We would be glad to help you and answer your questions. Avoid shopping at ‘Going out of business’ sales because, unlike in the past, few of them are genuine and some people are in the business of ‘Going out of business’. Similar is the case with auctions. Most often than not, they are gimmics to lure and dupe gullible customers. Moreover, who do you go to if you find something terribly wrong with the rug, say, 6 months down the line? Also, avoid unbelievably good-looking deals – stores offering a $3000 rug for $499! Please remember, you get what you pay for!